case study about alphabet eyes new frontiers

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Hi, I need a paragraph long answers for each questions below! Thanks! (Single-spaced, minimum 2 pgs)

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Discussion questions

1. As you read in the case, Google searching engine is a very solid market leader. One of the most salient trends in technology is moving toward mobile (from PC & Laptop to Smartphone & Tablet). How do you think this trend affects Google’s profitability?

2. Why do you think Google enthusiastically invests in non-core businesses (Moonshots)?

3. Why do you think Google restructured and created a new holding company, Alphabet?

4. What are the benefits of this conglomerate structure? What are the drawbacks?

 

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