Case 7 nypro | Marketing homework help
Case Overview: Nypro is the world’s leading injection molder of precision plastic parts, operating a global network of 21 plants. Nypro’s strategy is for each plant to offer identical capabilities, because its customers are global companies with worldwide sourcing needs. The case describes the way Nypro manages product and process innovation across the global plant network.
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Subjects Covered:
Innovation; International operations; Manufacturing policy; Manufacturing strategy; Process innovation; Technological change
