business intelligence 20

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Included with this assignment is an Excel spreadsheet containing customer receipts.

The purpose of this assignment is to demonstrate steps performed in an Apriori analysis (i.e. Market Basket analysis).

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Review the “APRIORI ALGORITHM” section of Chapter 4 of the Sharda et. al. textbook for additional background.

Use Excel to perform this analysis.

  • List the SKU which was purchased the most.
  • List the two SKUs that were purchased most frequently together.
  • List the three SKUs that were purchased most frequently together.
  • List the four SKUs that were purchased most frequently together.

Make note of any pattern that you noticed while performing the analysis. As a retail business owner, how would you use the results from this analysis?

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