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You
are invited to attend the (TSI), a meeting for entrepreneurs and marketing
execs (also known as MKT501). Use this forum to discuss a product or service
you wish to launch. Click the list of recommended
products/service areas.
It is acceptable to create a small service-oriented business that is unique to
your geographic area.

During class, you will develop a
comprehensive strategic marketing plan; TSI provides a unique opportunity to
share with peers and evolve your ideas. While the business you will work with
may not be real, the research, application, and competitive analysis used in
the class will be.

The list is divided into categories that
reflect career paths followed by many students. It allows you to pick a product
that can work for your future or current profession. If you would like to
choose a product or service not listed above, you must receive faculty approval
early in week 1. If you did not get approval prior to posting, you may need to
redo the work.

During this class, you will be working
progressively with a product/service of your creation. Prior to selecting a
topic and starting on the assignments, you should review the other units. This
will help you to select an appropriate product/service with which to work.

Be sure to pick a product or service that
is ready to market. If you are developing a new product (or service), assume
that it is beyond the development phase ready for the marketplace.

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