BP Gulf Oil spill and corporate social responsibility

Explain how the philosophy of Milton Friedman could have played a role in BP managements decision.
Explain how use of the triple bottom line framework theory with CSR could have led BP to make a different decision and avoid the disaster. What would have been the corporate considerations and decision making process?

http://caramacmillan.com/bp-cost-ignoring-corporate-social-responsibility-2/