Blue Ocean Strategy

Article: https://www.bbc.com/news/technology-54510361
For this critical analysis assignment, your group should select a current news article. The article should focus
on a firm that you believe follows (or followed) a “Blue Ocean Strategy”.
“Blue Ocean” strategy provides a different perspective on strategy than Porter’s traditional generic strategies.
This approach focuses on creating new market spaces, making the competition irrelevant, breaking the valuecost trade-off and aligning the firm’s activities to achieve both low cost and differentiation.
SIX WAYS TO CREATE A BLUE OCEAN STRATEGY

1. Industry
2. Strategic Group
3. Buyer Group
4. Scope of Product/Service Offering
5. Functional-Emotional Orientation
6. Time
   For this assignment, you only need to analyze scope of product, Functional-Emotional Orientation and Time.
   Identify why you believe your firm follows a Blue Ocean strategy? (The Strategy Canvass may help with this
   analysis) What have they done to allow the firm to implement this strategy? Apply the “Eliminate-ReduceRaise-Create” framework. (please refer to the power point)

Sample Solution

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