Entries by SK

Duration of sponsorship

Sponsorship Works 2018 8 PROJECT DETAILS Sponsorship title: Audi Cup Duration of sponsorship: 2009-present Case study entered by: Audi AG Sponsor’s industry sector: Automotive Rights-holder: Audi AG (Ownership Platform) Agency: brands and emotions GmbH – Lead Agency, Audi Cup Other organisations involved in the planning, activation or evaluation: FC Bayern Munich; Several service providers (including […]

Creativity: Flow and the Psychology of Discovery and Invention

T barriers, blocks, and squelchers why we are not more creative [Scene: Small girl scout camp deep in forest of Southern California. Scout Leader Rita Rambo is discussing plans to rescue pet duck, held hostage without sardines by disgruntled political group. Small girl scouts Darcy, Jennifer, and others listen intently. Darcy opens the creative problem […]

Human Factors

Week 1   Project Hand Tools in Aviation Choose a hand tool that is used in aviation. It can be one that is used by mechanics, pilots, or anyone else involved in aviation. Take a picture of the hand tool (or draw it). Then write a 300+ word paper about how you would redesign that […]

The Big Sleep

1. Choose one scene in the novel and explain how and why you would’ve handled the situation differently than Marlowe. Please be sure to include a chapter number and page number. 2. Explain Carmen’s pathology. In other words, using details from the book plus your own inventiveness, you need to build her backstory. When we […]