Discuss two products, one in which the package plays a significant role and one in which it play a minor role.
MT1: Brand Strategy Discussion Topic 1: Consider the brands of a company that has a large brand portfolio and identify specific brands that function in three of the four roles that brands may play within that portfolio: high-end prestige brands, low-endentry levelbrands, cash cows and flankers. Do you believe the firm has done of good […]


