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Relationship marketing refers to the use of relationships rather than purely transactional means, in order to not only acquire customers, but also to generate customer loyalty that results in repeat custom for the firm. It is a very important area for modern businesses, and an ideal area on which to base your marketing dissertation.1. Why […]
1.2 Research Objectives: Following are the objectives that are wished to be achieved in the due course of the study: • To analyse the impact of celebrity endorsement on the brand promotion policy of the Indian fashion brands. • To determine the extent to which celebrity endorsement policy can influence the purchasing behaviour of the […]
Purpose of the AssessmentThe purpose of this assessment is to assess the student in the following learning outcomes: 1.1 Identify strategic change needs through analysis of organisational objectives 1.2 Review existing policies and practices against strategic objectives to identify where changes are required 1.3 Monitor the external environment to identify events or trends that impact […]
Format: Use the thesis specifications outlined in the lecture for ENGG955 students. You must submita WORD document!Plagiarism: Any section with major plagiarism issues will be given a score of zero for ALL relevantmarking criteria! See Lecture 2 for full details on plagiarism! Remember the learning objective of thissubject is to provide evidence of your higher […]
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