Entries by John

Explore and evaluate the business and marketing information needed when working with outside clients on a live marketing project.

a) Recognise and critically evaluate the advantages to be gained by working together in groups on a ‘live’ time constrained project and be aware of the difficulties and problems this will involve. b) Explore and evaluate the business and marketing information needed when working with outside clients on a live marketing project. c) Demonstrate information […]

What measures could management use to increase the possibility of success for the knowledge management system in the organisation you have chosen?

What were the main business objectives, in the organisation identified in your research, that lead towards the implementation of a knowledge management system? b. What could present challenges to the implementation of the knowledge management system in the case study you have chosen? In some situations the case study you have chosen may not explicitly […]

Analyse and evaluate various project management methodologies utilised on IT projects.

The following course learning outcomes are assessed by completing this assessment:K1. Analyse and evaluate various project management methodologies utilised on IT projects.K2. Understand the importance of strategic alignment of IT projects to organisational objectives.K3. Investigate and evaluate a variety of strategies for coordinating IT project change.S1. Apply project planning and selection techniques.S2. Demonstrate theoretical and […]

Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours.

Assessment Information This assignment is designed to assess the following learning outcomes: Students must be able to: *Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours. * Understand the psychological underpinnings of consumer behavior *Produce a critical analysis of a contemporary issue in consumer behavior […]