Entries by John

What should an organization do to sustain the strategic benefits of IS?

Subject: Information Technology for BusinessRequired: Please answer all 15 questions and each answer should contain minimum 100 words. All answers should be in different paragraphs.. Why is the web arena of so much competition today?2. What should an organization do to sustain the strategic benefits of IS?3. ‘An information system consists of hardware and software.’ […]

Analyse the Five Forces framework to identify environmental forces affecting the global pharmaceutical industry.

Questions for Case Study Assignment 1. Identify the main environmental forces which affect the global pharmaceutical industry. 2. Use scenario planning techniques to consider the key drivers of change that will affect the global pharmaceutical industry in the future. 3. Analyse the Five Forces framework to identify environmental forces affecting the global pharmaceutical industry. Do […]

Develop and demonstrate a critically evaluative and systematic approach to the use of research in the development of marketing strategies for organisations in different market positions and in the evolution of marketing practice.

Marketing Management Module Description The module addresses the management challenge of designing and implementing marketing programmes to carry out a firm’s strategy in its chosen target markets. It develops abilities to make marketing decisions in a variety of circumstances from manufacturing, retailing, public authority and situations in developing countries. The course encourages the use of […]