Entries by John

Globalisation in the age of Trump

Individual Assignment – EssayFirst, read the following two articles, copies of which are available on iLearn:Globalisation in the age of Trumpby Pankaj GhemawatProfits at the bottom of the pyramidby Erik Simanis and Duncan DukeStudents will be then required to write a 2000essaythat provides acritiqueofONEof the articles.An essay requires the systematic investigation of a topic and […]

What could be done to mitigate the risks and their impact on the system?

You have been hired as the IT Risk Assessment lead consultant for Gigantic Corporation (your specialisation is based on the area you have chosen above). Your role is to be the interface between business stakeholders and technologists, translating potential technical difficulties into risk language to facilitate effective decision-making by stakeholders. You have been engaged to […]

Describe the marketing strategy of the client in terms of current product/service offerings, the target markets to which these are directed, customer segments and value propositions, and the product/service positioning strategies being used to deliver the value propositions to customer segments.

Your key objective is to integrate your subject knowledge inclcuding the set of digital marketing models, strategies, tactics, and values to generate a thoughtful and successful IDM plan. Your plan must attempt to raise awareness and generate interest in your client’s product/service, and you may structure the plan to target any segment, geographic focus, etc. […]