DRIVEN INNOVATION.
PURPOSE-DRIVEN INNOVATION. Think of a purpose-driven innovation in each of the following market categories: (a) TRANSPORTATION, (b) FOOD AND BEVERAGES, and (c) PERSONAL CARE. Within each category, answer these questions. (i) CATEGORY INNOVATION. Describe the status quo in the product category, your purpose, and your innovation. (ii) TARGET MARKET. Identify the consumer segment who will […]


