Do customers really drive location and how does this affect logistical planning? Choose a specific industry (e.g., beer, clothing, automobiles, etc.). Compare the location decision of a Manufacturing company, to a Distributor, to a Retail location.
Please read the article below which concerns locating near customers, and also review the Background Readings. Crammer, L. J. & Wegfahrt, A. M., (2006). Ranked #9 proximity to major markets. Area Development Site and Facility Planning, 41(5). Abstract: Although a company’s location criteria and business model change over time, it is really the customers who […]