A comprehensive understanding of a client’s presenting problems  depends on the use of multiple types of assessment models. Each model  gathers different information based on theoretical perspective and  intent. An assessment that focuses on one area alone not only misses  vital information that may be helpful in planning an intervention, but  may encourage a biased […]

Part 1 – Creating Offerings Learning Outcomes Offering.  Student can describe an offering based on features, benefits, price, and costs of ownership Type of consumer offerings.  Student can suggest marketing strategy implications based on the type of consumer offering under examination. Product line extensions or new product development. Student can suggest possible product line extensions […]