Solve a marketing problem or demonstrate a marketing opportunity by applying methods/models covered in the module to a dataset of your own choice.The problem/opportunity can be something that is of interest to you or any organization/brand but needs to be relevant from a marketing perspective.In terms of methods, your report should contain at least a […]

Recommended Background Materials: Ch 3, of BMA “Valuing Bonds”; Ch 4, of BMA “AnOverview of Corporate Financing” Learning Goal(s): Examine how to price/value corporate bonds. Practice bond analyticsthrough computing YTM. Understand bond ratings and credit spreads. Gain insights into thetradeoff between risk and return and introduce the concept of cost of debt. The case set […]