convey why the crisis is important to the product/service/brand you have chosen (e.g., Goldman Sachs’ potential loss of revenues)
For purposes of this assignment, assume you are a writer at a public relations agency representing a product/service/brand (either an individual or an institution) of your choice. Note: though the crisis can be purely hypothetical, the product/service/brand must currently exist. Step A: After choosing your product/service/brand, determine a crisis that it (a) has confronted, (b) […]


