What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways.
Implementing a Marketing Database Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information. Consider the following scenario: Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving […]


