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Heinz (Ketchup Brand)

Typography:– define a set of typefaces used for all communications.– define a generic layout (line height, text treatment etc) on the brand Heinz. – Define a tone of voice with colours (warm, cold, fresh, active, dynamic)– Define a style of images (use stock images).– Define its brand value– Define and add branding elements (images included) […]

The Book of unknown Americans

Lying is a big element of this story. Write an essay in which you choose 3 characters or three lies and explain why each of them is important. The lies don’t necessarily have to be “bad” to be significant. Your essay should briefly describe the lie told by the character and focus mostly on how […]

bipedalism

This week’s discussion is all about bipedalism! As bipedalism is the first hominin characteristic to evolve, anthropologists are particularly interested in determining why early hominids became bipedal. For this week I would like you all to evaluate the hypotheses that have been used to explain the rise of bipedalism (click here to download the hypotheses […]

Case Study Analysis: TOMS Shoes: One for One Movement

M4 Case Study Analysis: TOMS Shoes: One for One Movement This case discusses the revolutionary business model of TOMS and how it has achieved such success. It begins by analyzing the background and origins of the TOMS shoes business concept: it would provide a pair of shoes for a needy child for every pair sold […]