SamplingIt is impossible to study the entirety of any particular population. However, researchers can collect data for their studies from a sample of a particular population. There are two methods of sampling available for researchers: probability sampling and nonprobability sampling. This week, you examine the terminology used for the sampling aspect of research as well […]

present real-world integrated marketing communication plans collected from personal interviews by the textbook authors with members of marketing communication agencies and client companies. Campaigns are presented in PowerPoint format (found in Course Resources). Each unit offers multiple campaign options with brief intros found in the text (search the name/org index). Choose one campaign from Unit […]