answer the following (APA style) 2 pages
http://www.businessweek.com/stories/2005-11-13/ikea What made IKEA a leading global furniture company? Read the attached article and answer the following questions: 1. What makes IKEA a “global cult brandâ€? 2. What is IKEAâ€s strategy to expand its global market share? 3. The IKEA store-showroom is at the center of the companyâ€s success. How does the store experience shape […]