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Implementing a change

        When implementing a change, it is critical to evaluate the change utilizing metrics. Metrics can be qualitative or quantitative in nature. For this Discussion Forum, think about a time that your organization (past or present) underwent a major organizational change initiative. Then, provide answers to the following: Share details about the […]

The concepts of needs and wants

        When companies that sell coffee they develop their marketing strategy, do they concentrate on satisfying their customers’ needs or wants? What about a utility company, such as the local power company? A humanitarian agency, such as Doctors without Borders? Critically examine based on the concepts of needs and wants discussed.   […]

The concept of “The Wheel of Social Media Engagement”

    We have discussed the concept of “The Wheel of Social Media Engagement” in Chapter 03, which comprises the fundamental drivers of social media engagement as five related effects. Discuss these five drivers with the help of suitable examples.       The post The concept of “The Wheel of Social Media Engagement” appeared […]