Assessment Two is a Social Media Marketing Report. Building on Assessment 1: Soc

Assessment Two is a Social Media Marketing Report. Building on Assessment 1: Social Media Situational Analysis. Students are to write a social media marketing report for their chosen SME. The purpose of the report is to build on the findings from the first assignment to create a Social Media Marketing Plan. As with the first assessment, this report will draw on industry research, marketing research, core theory from the prescribed textbook and other information relevant to social media. As such, it will also require a reasonable research effort to ensure the report is of high quality. It will begin by identifying a number of reasonable and suitable objectives the SME should pursue in their social media marketing. Attached is the first assignment that this second assignment is to build upon. It is an Australian based company and research should be done on Australian markets etc.

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