Apple Pay is a mobile payment and digital wallet service by Apple Inc. that allo

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Apple Pay is a mobile payment and digital wallet service by Apple Inc. that allows users to make payments in person, in iOS apps, and on the web using Safari. It is supported on the iPhone, Apple Watch, iPad, and Mac.
I would like you to write about Apple Pay, explain the concept of it, and what are the objectives and how is it useful? what would it add to the people? how can people be aware of Apple Pay? How to promote it? What type of messages should be used to promote Apple Pay?
Lastly, how could we establish Apple Pay as innovative, forward thinking, and modern? (please explain according to the three aspects)
Thank you

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