Annual Report Analysis and Executive Memo and Video Presentation

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A critical financial accounting skill is the ability to read, analyze, and make actionable decisions from any financial statement. Business leaders gain valuable information from the annual reports of direct competitors, companies that operate in similar fields, and companies in which they are considering an investment or partnership.

Instructions

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You are the CFO of a family owned, regional carpet/flooring retailer looking to partner with a manufacturer and focus on selling their products exclusively. Your CEO has narrowed the field down to two manufacturers, and is requesting your analysis and guidance. She has asked you to do a financial review of recent results from Mohawk Industries (MHK) and The Dixie Group (DXYN). You have decided to organize your work into TWO components:

Part A: Financial Analysis Snapshot of key data from the annual reports

Part B: Executive Memo and brief Video Presentation of your analysis

Sample Solution

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