Analyze Case Study In Executive Summary

Executive Summary (case papers) instructions

one Executive Summary, identical in format, required for this class that you will prepare individually. Before explaining the parameters of this assignment, let me first explain what this assignment is NOT. This assignment does NOT involve summarizing the case you read for the week. In other words, your assignment is NOT to reduce a 20-page case into a 1,200-word summary. Instead, this assignment involves summarizing your analysis of the case you read.

The case will involve decision making—this is the crux of strategy. In these cases, individuals (directors, executives, managers, etc.) will need to make decisions (either a single decision or multiple decisions).

In some case, decisions will be clearer than in other cases. You should understand that there is no “right” answer to this case. As such, I will grade it based on the information that you present to support your recommendations.

Format Executive Summary submitted should include five sections 1. What is the key problem or challenge facing the firm that you will try to resolve 2. Your external analysis (the industry and economic environment, PESTEL/5 Forces) 3. Your internal analysis (the firm’s internal resources and capabilities, VRIO) 4. Two mutually exclusive alternatives that solve the problem, pros and cons of each 5.

Your justification for the alternative you have chosen Upload your paper to Blackboard. The Executive Summary is limited to one page in length, using a standardized format (12-pitch Times New Roman font, single spaced, 1 inch margins, no indentation and a blank line between paragraphs). Use additional headings as appropriate. The assignments must be turned in by 11:59 pm on Wednesday. I will not accept assignments turned in after the deadline. This is enforced since I release discussion questions right after this assignment deadline.

Think of the executive summary as an advance organizer for the reader. Obviously, it must be clear and concise. In business, one of the most common uses of an executive summary is as a part of a business plan. The executive summary in a business plan serves the same purposes as an executive summary in any other document – to summarize and to entice the reader to read the rest of the business plan. For this reason, the executive summary is often called the most important part of any document. If it doesn’t do what it’s supposed to do, the document will be set aside unread.