American Culture
We are all familiar with stereotyping in our day to day lives. Broadly speaking, stereotypes are characteristics imposed upon an entire group of people because of their specific identity markers–including: race, nationality, gender, sexual orientation, age, etc. These characteristics tend to be oversimplifications, and while a single individual might potentially embody the traits of a specific stereotype, they are not representative of members of the group. Stereotypes are not always accurate and even if positive, can be harmful.
Keeping this definition in mind, what are some of the stereotypes addressed in this module’s readings and video texts? Can you think of other examples of stereotyping in the mass/popular culture that you consume? Why do you think mass/popular culture relies so heavily on stereotypes?
AMST101_Lecture_IntrotoPopularCulture.pptx
Popular Culture
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Popular culture
Popular culture is generally recognized as the vernacular or people’s culture that predominates in a society at a point in time.
With these fundamental aspects in mind, popular culture may be defined as: the products and forms of expression and identity that are frequently encountered or widely accepted, commonly liked or approved, and characteristic of a particular society at a given time.
Popular culture allows large heterogeneous masses of people to identify collectively.
Serves inclusionary role
Can enhance an individual’s prestige
Can be used to instigate change
High vs. Popular Culture
Debates about Popular Culture in Academia
Questions to consider:
What do you make of these two positions about popular culture (social control vs. rebellion)? Do you find one more persuasive than the other?


