Ad Strategy Memo
You are a new advertising executive at AdvertisingRUS, a global advertising company. Budweiser
released an ad for its new seltzer drink and a major competing product has hired your company to analyze
Budweiser’s ad strategy as the first step to crafting their own counter-campaign. THIS IS AN INDIVIDUAL
ASSIGNMENT, NO PARTNERS.
The ad that you are assigned to analyze is
PostyStore – Inside Post’s Brain
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