Blockchain transparency and accountability

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Submit a 5 page paper (APA style) detailing the how Blockchain technology can be implemented to reduce ad fraud and cost while meeting consumers increasing expectation for excellent customer service?

The purpose of this paper is to test your knowledge of Blockchain technology increases transparency and accountability in marketing while reducing ad fraud and cost along with meeting increased expectation for customer service.

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Assigned “reading” if you need them…

What Blockchain Could Mean for Marketing
https://hbr.org/2018/05/whatblockchain-could-mean-formarketing

A Clearer Picture
https://www.ebiquity.com/media/186458/accountabilitytransparency-in-mediatoday.pdf

Competitive Info: Digital Ad Fraud To Hit $22B By 2020
http://www.insideradio.com/free/competitive-info-digital-adfraud-to-hit-bby/article_6d3c6608-a815-11e7-9e40-bbd2e6133207.html

Are You Ready to Meet Customer Expectations in 2018?
http://fieldservicenews.com/ready-meet-customer-