Marketing Fundamentals
You are required to research the company and then prepare answers to the questions posed for each of the 6 topics below. This will create a portfolio of evidence for your chosen example that represents marketing objectives, strategies, and tactics. The portfolio will allow you to relate the theory taught in this course to marketing activities undertaken by your chosen company thereby providing evidence of marketing in action.
Your research must be as current as possible (from 2014 to 2020) and should come from sources such as articles, newspapers, magazines, websites, social media (e.g. consumer blogs), personal experience.
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– Each part should provide one reference list (Part A: At least 3 references; Part B: 4 references; Part C; 4 references)
– the Harvard (AGPS) referencing system
