Analyzing the Persuasiveness of a Website

-Analyze the effectiveness before discussing the recommendations.
-Study the pages that make up the Kentucky Fried Cruelty site. Using the discussion of persuasion in chapter 8
(including the sections on kinds of evidence, considering opposing viewpoints, and appealing to emotions
responsibly), draft a set of questions that you can put on the PETA Facebook page that will help you
understand people’s attitudes toward this PETA campaign. (For information on writing questionnaires, see
chapter 6).
-Write a 1,000-word memo to Laramie describing your thinking about your draft questionnaire. Explain what
you think the potential problems are with the persuasiveness of the various pages on the site
(https://www.kentuckyfriedcruelty.com/), and explain why your questions will elicit useful information about
people’s attitudes toward PETA.

Sample Solution

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