Services and Retail Marketing

There is a growing demand for accommodation which can combine some of the advantages of holiday rental
property (freedom, independence, a home environment or an authentic local feel) with some of the advantages
of staying in a hotel (convenience, indulgence, time saving) (Mintel, 2019).
You are invited by Airbnb as a marketing consultant in the market of Holiday Rental Properties to improve
Airbnb’s customer experience. In the digital poster, provide recommendations to improve customer experience
at Airbnb in the market of Holiday Rental Properties.
Source: Mintel, 2019. Holiday Rental Property – UK – June 2019. http://academic.mintel.com/display/919634/
[Accessed 18 June 2019]

Sample Solution

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