Challenges in China
Read the Closing Case Study, “Subway’s Franchising Challenges in China,” on pp. 426-428. What do you think about Subway’s method and level of compensating its master franchisee and regular franchisees in China? Is the method satisfactory? Is there room for improvement?
page 484 in page 13
textbook
Cavusgil S.T, Rammal H. & Freeman S. (2011) International business: The new realities. Pearson Higher Education AU.
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