Heinz and Kraft Foods Merger

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Read the articles at the following links on the horizontal merger of Heinz and Kraft Foods:

http://www.valueline.com/Stocks/Highlights/The_Kraft_Heinz_Company__A_Short_SWOT_Analysis.aspx#.Wc_ZptFrxPY
https://www.cnn.com/2019/02/22/investing/kraft-heinz-stock-strategy/index.html

Then read the information from the Federal Trade Commission at the following link: http://www.ftc.gov/bc/antitrust/competitive_effects.shtm

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What would you expect to see happen to the four-firm industry concentration ratio in North America from this merger? Also, name one advantage and one disadvantage of the merger.

Sample Solution

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