Marketing Communications & CRM

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For a company of your choice, critically analyze the role of CRM (Customer Relationship Management) within the organization under the following headings:

  1. How do they use CRM to inform their marketing strategy? 40%
  2. Are they a customer-centric company? Show with relevant examples 40%
  3. Does their CRM strategy inform their communications strategy? If not, recommend how it might 20%

Sample Solution

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