Product Selection
1/ How would you define the attributes and benefits of the chosen product ?
2/ Define the core, actual, and augmented product benefits?
3/ Briefly describe the steps in the new product development process ?
4 / Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC.
5 / What are the dimensions upon which a company manages its product portfolio?
Sample Solution
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