Problem Statements of Coca-Cola

Based on the situation analysis, briefly list all of the strategic issues/problems/ opportunities/challenges revealed by the situation analysis, the SWOT analysis, and the strategic assessment. Think strategically: what are the most critical and fundamental issues the company needs to grapple with to obtain and/or sustain a competitive advantage? Make sure the problem/issue statements are focused, concise, clear, and well written. Each problem statement should be communicated in one sentence and written in italics to make it easy to see. When writing each problem statement, please keep the following in mind:

BAD problem statements are not firm-specific, meaning they are generic and could be said about any company. Moreover, problems like poor profitability and limited market share are often symptoms of more fundamental issues such as poor R&D, bad customer service, failing to leverage company resources/capabilities, improper management, etc.

Sample Solution

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