Marketing Plan Assignment

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Photography industry

  1. Conduct a comprehensive analysis of the following four areas:
  2. Industry Analysis- Identify detailed information on your industry
  3. Competitor Analysis – Identify 2-3 competitors in your market and conduct a detailed analysis of their
    business
  4. Potential pricing
  5. Potential distribution channels
    Click Market Analysis Questionnaire Handout for specific questions to address.
  6. Design a research data toolkit or portfolio that contains various resources (websites, journals, free

sites, trade associations, etc.) specifically for your product. Below is an example of how you might want to

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design your toolkit. It includes two websites for the restaurant industry. Once identified I recommend

including a brief descriptor easier to referencing.

Sample Solution

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