Secondary Brand Associations and Building Brand Equity.

1. Summarize the key learning(s) from Chapter 07 regarding Secondary Brand Associations and Building Brand Equity.
2. Which retailers have the strongest image and brand equity in your mind? Think about the brands they sell. Do they contribute to the brand equity of that retailer? Conversely, how does that retailer’s brand image help the image of the brands it sells?
3. Select a brand other than Nike, Starbucks, Amazon or Apple, What ways do you feel that brand can effectively leverage secondary brand associations?

Sample Solution

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