Communications, Marketing, and Public Relations for Public Health

Community-based participatory research (CBPR) is a systematic process emphasizing the collaboration of public health leaders and community leaders for research, education, and effecting social change (Agency for Healthcare Research and Quality, 2004). The purpose of using this approach is to reduce disparity among populations, properly identify critical public health issues, and develop cooperation with community partners. CBPR recognizes and incorporates the various social, political, and economic issues among communities as well as the importance of cultural diversity. This approach also focuses on research methods, developing projects, collecting data, interpreting research results, and creating interventions and it is often valuable for public health leaders in the development and implementation of a public health campaign.

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