Assignment 2: Promoting YOU As A Brand

Write a four to six (4-6) page paper in which you address the following personal branding questions:

Examine your personal skills:
What is your area of expertise?
What valuable skills do you have to offer?
Where can you improve?
Analyze your career goals:
What do you want to accomplish? (e.g., obtain a new job, get a better position in your current company, reinvent yourself, obtain fame, etc.)