Describe if the change is reactive or proactive.

Organizational Change

Find a company that went through a big change within the last 12 months. The change may be a merger, buyout, downsizing, expansion, new marketing strategy, culture change within the company, change in CEO, or any other type of change. The company can be local or international.

Analyze the company and then in a PowerPoint® presentation, with voice-over, address the following:

• Describe the company’s history and identify the change.
• Select the type of change – adaptive, innovative – or radically innovative, and explain your rational for your selection.
• Describe if the change is reactive or proactive.
  • Ex: Reactive type of change – BP’s reactive approach to the April 2010 explosion led to the loss of 11 lives and is the largest oil spill in US waters.
  • Ex: Proactive – Walt Disney investing $1 Billion in wearable technology – wristbands that interact with scanner throughout the them park, which it hopes will revolutionize the way visitors spend money at Walt Disney World.
• Explain how the change has or will impact the company (positively, negatively, or both).
• Conclusion – provide any recommendations or ideas that can help the company overcome the change.

Requirements

Your presentation should be approximately 5 slides. Have approximately 4–6 bullets per slide, and be sure to include a reference slide to show your research and at minimum you need to have two scholarly sources. Include graphics or animations to enhance your presentation.

For assistance in creating a PowerPoint® presentation with voice-over, review the information on the Video Presentation Guide.