What three approaches to social media could the company benefit from? Why?

For this discussion, think about the business or company you have selected for your Unit 10 market analysis assignment, and respond to the following:

What three approaches to social media could the company benefit from? Why?
What three approaches to social media would you consider using in your next job search? Why? (This is not part of the Unit 10 market analysis; only part of this discussion.)
How can you use social media as a strategy in your next job search or career advancement? (This is not part of the Unit 10 market analysis; only part of this discussion.)