Global Strategy Research Paper – Netflix In China

The project was already started. So, I chose Netflix going to China by Merge and Acquisition strategy. I uploaded the docs that I already made, but please, feel free to do whatever you think is best. I don’t have so much time to do this project that is due on Monday (06/03/19) at 12pm.  The project needs to be in APA format and also need to have references. 

Above are the instructions given: 

1) You will choose (1) a company who has international business or does not in the USA.

The company that was chosen was NETFLIX

2) You will choose one foreign country where the chosen company will begin to operate new business, manufacturing facilities, distribution channels, and staffs from local region.

The country that was chosen was CHINA

Under the given conditions, you will develop global strategy for the chosen companies.

1.Introduction: Significance of the plan, its entry to a chosen country, and its potential to company

2.Market analysis: Political, economic, social, legal, cultural business environment scanning

3.Corporate strategy: recommendation to companies with convincing data and sources

4.Business strategy: recommendation to companies with convincing data and sources

5.Implementation: Detailed action plans with time line, budgets, and staffs

6. Conclusion & References

Netflix in China – week 1 assignment

Student ID 52769 Joana Veronezi

 

 

 

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Netflix in China – week 1 assignment

Student ID 52769 Joana Veronezi

 

 

 

 

 

JOANA OLIVEIRA VERONEZI

SOUTHERN STATES UNIVERSITY

BU536: GLOBAL STRATEGY AND MANAGEMENT

DR. KIM, RACHEL

04/12/19

 

 

 

 

 

 

 

 

The company that was chosen for this project is Netflix. Netflix is already an international company that works almost in every country of the world. As Netflix itself says: “Netflix is entertainment at lower cost and greater scale than the world has ever seen. We want to entertain everyone, and make the world smile.” (Netflix, 2019). In other words, Netflix provides movies, TV shows and documentaries for a small amount payment by users per month. The company is available in almost every country, with the exception of China, Crimea, North Korea and Syria, all because of US government restrictions on American companies. (Netflix, 2019).

Netflix is increasing fast if we look to their background history. As Netflix company website (2019) cites, “the company started on 1997 by offering online movie rentals and further on it launches the first DVD rental and sales website. In 1999, Netflix founders decided to rent unlimited DVDs for one low monthly price for subscribers. In 2002, Netflix goes to public market on NASDAQ with 600,000 users in the U.S., and in 2005 Netflix subscribers rises to 4.2 million. In 2011, the brand was available on Latin America and the Caribbean and a year later, was available in United Kingdom, Ireland and Nordic Countries and after a while in 2016 was available everywhere, except for China, Crimea, North Korea and Syria. From than to nowadays, Netflix became much more than just offering industries movies to people watch, but also Netflix becomes producers and studios, creating TV shows and movies worthy of Oscar.”

The country that was chosen to take Netflix in, is China. And since China has low uncertainty avoidance, being 30% as Hofstede insights specified (2019), and is the most popular country and have advanced technology that people really don’t leave behind to know what’s new, there are strong reasons to believe that NETFLIX can easily be a success in China.

As Ahlstrom, D. & Bruton, G. D. (2010), technology is one of the drivers of internationalization. Innovation in computerizing, telecommunication, speed of connection, all made easier for companies to become global. In this case, Netflix is all about technology and connection. For a customer to have Netflix, the only need is having internet connection and also a banking account to make monthly payments. This app can be watched in cellphone, computer or TV screen.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

 

Netflix (2019). About netflix. Media center about netflix. Retrieve from:

https://media.netflix.com/en/about-netflix

 

Hofstede Insights (2019). Country comparison. Retrieve from: https://www.hofstede-

insights.com/country-comparison/china/

 

Netflix (2019). Netflix culture. Retrieve from: https://jobs.netflix.com/culture

 

Ahlstrom, D. & Bruton, G. D. (2010). International management: strategy and culture in the

emerging world. Mason, OH: South-Western Cengage Learning. (ISBN 0-324-40631-2)