Primary Business Research Phenomenon

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To prepare for this Assignment, review the Small-Scale Qualitative Research Project: Interview Guide Template, provided in this week’s Required Readings, and consider what type of research questions to ask. Keep in mind that your research question (Level 2) for this Assignment should be one that can be answered, at least in part, by the Level 1 questions asked in each interview. Questions that provoke a yes/no response are not permitted in a Doctoral Study interview guide.

attached is my topic for my small scale project.

Sample Interview Protocol

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Interview Protocol

Specific Business Problem

Succinctly provide a specific business for a qualitative DBA study. See the Qualitative Alignment PowerPoint (slide 4) and the DBA Doctoral Study Rubric and Handbook (particularly the DBA Handbook)
Research Question

Succinctly provide a research question for a qualitative DBA study. See the Qualitative Alignment PowerPoint (slide 4) and the DBA Doctoral Study Rubric and Handbook (particularly the DBA Handbook)

Make certain that the research question aligns with the specific business problem and the interview questions below align with the research question.
Participant Criteria

Succinctly identify the participant criteria for the interview. Ensure that the interview participant criterial aligns with the research question.
What you will do

This column contains what the researcher will be doing in addition to asking the interview questions.

 What you will say—script

This column contains what you will say to the participant as you proceed through the interview. Note—that one will add probing questions as appropriate.
Introduce the interview and set the stage—often over a meal or coffee Script XXXXXXXXXXXXXXXXXXXXX
Reminders that you should do during the interview.

 

· Watch for nonverbal cues

· Paraphrase as needed

· Ask follow-up probing questions to get more in-depth data.

· Remember that qualitative researchers need deep and rich data. A one sentence short answer to the interview question may provide superficial data at best.

· Again, probe, probe, probe. Metaphorically dig deep for rich data.

 1. Interview question

Note: Qualitative research interview questions must be open-ended. One cannot use yes or no answerable questions.
  2. Interview question

Note: Qualitative research interview questions cannot be double barrel questions using an and/or. Questions One must ask two separate questions for questions that one would have preferred to use an and/or.
  3. Interview question

Note: DBA students must use applied business questions on how the business leader solved the business problem. One cannot ask theoretical PhD type questions (No why questions or what do you think should occur type questions). Please see the Qualitative Alignment PowerPoint for example questions.
  4. Interview question

Note: For qualitative interviews, one should use semistructured, non-structured, semiformal, non-formal, phenomenological long interviews, etc. One should never use structured questions (i.e., typical job interview type question) to obtain deep and rich data in a qualitative interview.
  5. Interview question

Note: The desired outcome of the interview (and follow-up member checking interview) is to obtain deep and rich data.
  6. Interview question

Note: Probing questions that follow up on a participant’s verbal or nonverbal response will help one obtain data beyond the superficial (press release type) response.
  7. Interview question

Note: Delete the notes placed in this column to help write qualitative interview questions. After the initial script above, this column should only have one’s interview questions.
  8. Interview question

The last interview question should be a wrap up question such as: What additional experiences have you had…(related to solving the business problem)?
Wrap up interview thanking participant Script XXXXXXXXXXXXXXXXXXXXX
Schedule follow-up member checking interview Script XXXXXXXXXXXXXXXXXXXXX

 

 

 

Students have permission to use and revise as needed. Students may use the text directions highlighted in yellow and the reminders in the left column edited as needed. Gene E. Fusch, Ph.D.