Promotional Mix, Budgeting for IMC, and Market Segment

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Question 1 – Ch. 1. Belch and Belch provide definitions for each element within the promotional mix (advertising, direct marketing, digital/internet marketing,sales promotion, publicity/public relations, personal selling). Please paraphrase and cite each definition. Then explain, compare, and contrast each elementwith each other. Where do the elements overlap? How do they differ? If it’s easier, after […]