Case: Starbuck (the coffee shop giant), one of the most successful worldwide brands

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Case: Starbuck (the coffee shop giant), one of the most successful worldwide brands, has been through its periods of supply chain pain. In fact, during 2007 and 2008, Starbucks leadership began to have severe doubts about the company’s ability to supply its 16,700 outlets. As in most commercial sectors at that time, sales were falling. […]