Fashion E-Commerce Analysis
Department of Family & Consumer Sciences
FMD 258: Fashion Merchandising and Design Practicum
FINAL PROJECT: SWOT ANALYSIS OF FASHION E-COMMERCE
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Directions: Consider all that has been learned in the past 12 weeks about fashion e-commerce ( and bricks and mortar retail to a lesser extent if needed). Using this knowledge develop a SWOT analysis of fashion e-commerce.
The following is the format you should use. Please answer in complete sentences. Use much critical thinking.
Overview of fashion e-commerce (10 points)
Introduce what you’ve learned about fashion e-commerce through the assignments this semester.
Strengths of fashion e-commerce (20 points)
List 10 strengths you have learned about fashion e-commerce. Strengths are areas in which a brand is doing well on their e-commerce site. Novel improvements are the ways they engage customers or how they work with influencers. These can include what you’ve read and those that are your own evaluation. Explain why you selected each one from the many you could have selected.
Weaknesses of fashion e-commerce (20 points)
List 10 weaknesses you have learned about fashion e-commerce. Weaknesses are areas you believe should be improved, how, and why. These can include what you’ve read and those that are your own evaluation. Explain why you selected each one from the many you could have selected.
Opportunities of fashion e-commerce (20 points)
List 10 opportunities you have learned about fashion e-commerce. Opportunities mean open doors to more sales (parternships/collabs), ways to increase sales/profits by changing promotion, etc. These can include what you’ve read and those that are your own evaluation. Explain why you selected each one from the many you could have selected.
Threats to fashion e-commerce (20 points)
List 10 threats you have learned about fashion e-commerce. Threats include the many cultural events that threaten or disrupt a business such as the Coronavirus. These can include what you’ve read and those that are your own evaluation. Explain why you selected each one from the many you could have selected.
Conclusions (10 points)
What do you conclude from your SWOT Analysis? Include your predictions and suggestions for fashion e-commerce in the future.
Department of Family & Consumer Sciences
FMD
258:
F
ASHION
M
ERCHANDISING AND
D
ESIGN
P
RACTICUM
FINAL PROJECT: SWOT ANALYSIS OF FASHION E
–
COMMERCE
Name:
/
100 points
Directions
:
Consider
all that
has been learned in the past 12 weeks about fashion e
–
commerce ( and
bricks and mortar retail to a lesser extent if needed).
Using this knowledge
develop
a SWOT
analysis of
fashion e
–
commerce.
The following is the format you should use.
Please answer in complete sentences. Use
much
critical
thinking.
Overview of fashion e
–
commerce
(10 points)
Introduce
what you
’
ve learned about fashion e
–
commerce
through
the
assignments this semester
.
Strengths
of fashion e
–
commerce
(
2
0 points)
List
10 strengths you have learned about fashion e
–
commerce.
Strengths are areas
in which a
brand is
d
oing well on their e
–
commerce site.
Novel improvements
are
the ways they engage customers
or
how
they work with influencers.
These can include what you
’
ve read and those that are your own
evaluation.
Explain why you
selected
each one from the many you could have
selected.
Weaknesses
of fashion e
–
commerce
(
2
0 points)
List
10
weaknesses
you have learned about fashion e
–
commerce.
Weaknesses are areas you believe
should be improved
, how, and why.
These can include what you
’
ve read and those that are your own
evaluation.
Explain why you
selected
each one from the many you could have
selected.
Opportunities
of fashion e
–
commerce
(
2
0 points)
List
10
opportunities
you have
learned
about fashion e
–
commerce.
Opportunities mean open doors
to
more
sales (parternships/collabs)
, ways to increase sales/profits by
changing
promotion
, etc.
These can
include what you
’
ve read and those that are your own evaluation.
Explain why you
selected
each one
from the many you could have
selected.
T
h
reats to
fashion e
–
commerce
(
2
0 points)
List
10
threats
you have learned about fashion e
–
commerce.
Threats include the many
cultural
events
that
threaten
or d
isrupt a business such as the Coronavirus.
These can include what you
’
ve read and
those that are your own evaluation.
Explain why you
selected
each one from the many you could have
selected.
Department of Family & Consumer Sciences
FMD 258: FASHION MERCHANDISING AND DESIGN PRACTICUM
FINAL PROJECT: SWOT ANALYSIS OF FASHION E-COMMERCE
Name: /100 points
Directions: Consider all that has been learned in the past 12 weeks about fashion e-commerce ( and
bricks and mortar retail to a lesser extent if needed). Using this knowledge develop a SWOT analysis of
fashion e-commerce.
The following is the format you should use. Please answer in complete sentences. Use much critical
thinking.
Overview of fashion e-commerce (10 points)
Introduce what you’ve learned about fashion e-commerce through the assignments this semester.
Strengths of fashion e-commerce (20 points)
List 10 strengths you have learned about fashion e-commerce. Strengths are areas in which a brand is
doing well on their e-commerce site. Novel improvements are the ways they engage customers or how
they work with influencers. These can include what you’ve read and those that are your own
evaluation. Explain why you selected each one from the many you could have selected.
Weaknesses of fashion e-commerce (20 points)
List 10 weaknesses you have learned about fashion e-commerce. Weaknesses are areas you believe
should be improved, how, and why. These can include what you’ve read and those that are your own
evaluation. Explain why you selected each one from the many you could have selected.
Opportunities of fashion e-commerce (20 points)
List 10 opportunities you have learned about fashion e-commerce. Opportunities mean open doors to
more sales (parternships/collabs), ways to increase sales/profits by changing promotion, etc. These can
include what you’ve read and those that are your own evaluation. Explain why you selected each one
from the many you could have selected.
Threats to fashion e-commerce (20 points)
List 10 threats you have learned about fashion e-commerce. Threats include the many cultural events
that threaten or disrupt a business such as the Coronavirus. These can include what you’ve read and
those that are your own evaluation. Explain why you selected each one from the many you could have
selected.
