Examine the importance of social media as a marketing platform ?

1.3 Research Objectives ? To examine the importance of social media as a marketing platform ? To find out how social media marketing can build strong customer loyalty. ? To determine the impact of social media marketing on customer loyalty and overall corporate performance of telecom companies in Bangladesh. ? To recommend how social media can be used effectively to build customer loyalty in Telecommunications industry in Bangladesh 1.4 Research Questions Now social media is in the midst of its boom (Nambisan & Watt, 2011). However, research is somewhere lagging behind and it is yet to be identified how social media can be a part of branding process to ensure customer loyalty (Kasbo, 2008). So, finding out answer of the following questions can help to fulfil the research objectives. ? How social media can a marketing platform for the selected industry? ? How social media can be a part of branding process to ensure customer loyalty? ? What is the impact of social media marketing on consumer buying behaviour? ? How company can create brand equity through upsurge of social media? ? How social media marketing can influence the overall performance of a company? 1.5 Research Hypothesis A hypothesis is an appropriate guess that is based on the theoretical research as stated by Kaplan & Haenlein, (2010). So, the following hypothesis has been formed for this study as setting of hypothesis is the most effective way to start the research.