Discuss using one global brand as illustration. 2.2 identify and explain the major ways of working with an advertising agency and highlight three creative aspects you will introduce in any chosen advertising agency.

Essav Task 1: The Scope of Marketing Communications You should attempt to: 1.1 Briefly state three communication theories, using one of the theories to analyse how marketing communication process is important and applicable to advertising and promotion of business; and state how ICT has impacted on communication process. 1.2 Mention the core factors in choosing a suitable advertising and promotion agency and identify three regulatory bodies, examining how they regulate advertising and promotional activities. (This provides evidence f or Learning Outcome 1; Assessment Criteria 1.1, 1. 2, 1.3, & 1.4) Essay Task 2: The Role and Importance of Advertising You should attempt to: 2.1 consider the following: Advertising has played important role(s) as a strategy for promoting a business or product- Discuss using one global brand as illustration. 2.2 identify and explain the major ways of working with an advertising agency and highlight three creative aspects you will introduce in any chosen advertising agency.

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~British Institute
edexcet
~ [Technology & £-commerce
ASSIGNMENT
Year 2013/2014
Programme Edexcel BTEC HNC Certificate in Business (QCF)
Title
Unit Title Advertising and Promotion in Business
Unit No. Unit 18
Unit Code Y/60111000
Assignment 01
No.
Level Level4- HNC
Credit value 15 credits
Deliverer Dr. Brian-Vincent Ikejiaku ,Ms Jaspal, Ms Samar ,Mr Richard, Ms Malar,
Mr Shabir , Mr Danish
Assessors Dr. Brian-Vincent Ikejiaku
Handout Date

ASSIGNMENT TITLE:
Essay on Theoretical Understanding and Practical Application of
Advertising and Promotion in Business
This assignment is based on the case scenario presented below and you must use it to answer the
questions that follow.
LUNDY LTD is a global marketing communication company in the process of recruiting HE
students in the UK for three weeks well paid (£2,400.00) internship. They have an eye for
students who have studied Advertising and Promotion in Business at the level 5 HND stage. The
company believes that this level would be most relevant to their current needs because they seek
interns from the HE who have good knowledge and understanding of the: scope and techniques
of marketing communication, role and importance of advertising, and ability to plan integrated
promotional strategies.
-‘”‘—-‘–‘——-
Advertising and Promotion in Business_Leve l-4 HNC/ Y/601/1000Page: 2 of 7
You made an application for this interesting position and your application was successful. The
company invited you to an interview where you will write series of short essays to a panel of five
members who are at the senior management cadre of the company.
The panel will assess how relevant your essay is, and use it as the primary yard-stick for
selection of the interns. The criteria for assessment and characteristics of essays at passable,
merit and distinction levels are provided later below.